Purple Innovation, Inc.

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Purple Innovation, Inc.

$PRPL

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Trade Date Insider Title Buy or Sell Quantity Security Type Price Proceeds Transaction Conviction Position Quantity Position Value Positon Conviction SEC Link Nature of Ownership
2020-05-18Coliseum Capital Management, Llc-Buy3,826Class A Common Stock ("Common Stock")$0.00$0.00  -8,229,975$0.00  255.64   [Very High]Form 4See Footnotes
2020-05-19Coliseum Capital Management, Llc-Buy1,800,000Common Stock$10.50-$18,900,000.00  55.91    [ Very High ]10,029,975$105,314,737.50  311.55   [Very High]Form 4See Footnotes
2020-06-16Casey Kale McgarveyChief Legal OfficerBuy300,000Class A Common Stock$0.00$0.00  -300,000$0.00  -Form 4-
2020-06-16Casey Kale McgarveyChief Legal OfficerSell300,000Class A Common Stock$17.00$5,100,000.00  -0$0.00  -Form 4-
2020-05-19Llc Innohold,-Buy10,789,372Class A Common Stock$0.00$0.00  -10,789,372$0.00  -Form 4-
2020-05-19Llc Innohold,-Sell10,789,372Class A Common Stock$10.50$113,288,406.00  -0$0.00  -Form 4-
2020-06-01Llc Innohold,-Buy1,618,405Class A Common Stock$0.00$0.00  -1,618,405$0.00  -Form 4-
2020-06-01Llc Innohold,-Sell1,618,405Class A Common Stock$10.50$16,993,252.50  -0$0.00  -Form 4-
2020-05-19Terry Vernon PearceCo-Director of R&DBuy10,789,372Class A Common Stock$0.00$0.00  -10,789,372$0.00  -Form 4By InnoHold, LLC
2020-05-19Terry Vernon PearceCo-Director of R&DSell10,789,372Class A Common Stock$10.50$113,288,406.00  -0$0.00  -Form 4By InnoHold, LLC
2020-06-01Terry Vernon PearceCo-Director of R&DBuy1,618,405Class A Common Stock$0.00$0.00  -1,618,405$0.00  -Form 4By InnoHold, LLC
2020-06-01Terry Vernon PearceCo-Director of R&DSell1,618,405Class A Common Stock$10.50$16,993,252.50  -0$0.00  -Form 4By InnoHold, LLC
2020-05-19Tony Marion PearceCo-Director of R&DBuy10,789,372Class A Common Stock$0.00$0.00  -10,789,372$0.00  -Form 4By InnoHold, LLC
2020-05-19Tony Marion PearceCo-Director of R&DSell10,789,372Class A Common Stock$10.50$113,288,406.00  -0$0.00  -Form 4By InnoHold, LLC
2020-06-01Tony Marion PearceCo-Director of R&DBuy1,618,405Class A Common Stock$0.00$0.00  -1,618,405$0.00  -Form 4By InnoHold, LLC
2020-06-01Tony Marion PearceCo-Director of R&DSell1,618,405Class A Common Stock$10.50$16,993,252.50  -0$0.00  -Form 4By InnoHold, LLC
2020-08-20Tony Marion Pearce-Buy16,750,450Class A Common Stock$0.00$0.00  -16,750,450$0.00  7,091.04 [Very High]Form 4By InnoHold, LLC
2020-08-20Tony Marion Pearce-Sell3,150,450Class A Common Stock$20.20$63,639,090.00  1,333.69 [ Very High ]13,600,000$274,720,000.00  5,757.34 [Very High]Form 4By InnoHold, LLC
2020-08-20Terry Vernon Pearce-Buy16,750,450Class A Common Stock$0.00$0.00  -16,750,450$0.00  7,091.04 [Very High]Form 4By InnoHold, LLC
2020-08-20Terry Vernon Pearce-Sell3,150,450Class A Common Stock$20.20$63,639,090.00  1,333.69 [ Very High ]13,600,000$274,720,000.00  5,757.34 [Very High]Form 4By InnoHold, LLC
2020-08-20Llc Innohold,-Buy16,750,450Class A Common Stock$0.00$0.00  -16,750,450$0.00  7,091.04 [Very High]Form 4-
2020-08-20Llc Innohold,-Sell3,150,450Class A Common Stock$20.20$63,639,090.00  1,333.69 [ Very High ]13,600,000$274,720,000.00  5,757.34 [Very High]Form 4-
2020-09-15Paul J Zepf-Sell50,000Class A Common Stock$24.23$1,211,500.00  9.33     [ Very High ]258,643$6,266,919.89  48.24    [High]Form 4-
2020-09-15Paul J Zepf-Sell46,760Class A Common Stock$24.27$1,134,865.20  8.72     [ Very High ]211,883$5,142,400.41  39.52    [High]Form 4-
2020-09-16Paul J Zepf-Sell25,000Class A Common Stock$24.35$608,750.00  4.66     [ Very High ]186,883$4,550,601.05  34.86    [High]Form 4-
2020-09-16Paul J Zepf-Sell25,000Class A Common Stock$24.57$614,250.00  4.66     [ Very High ]161,883$3,977,465.31  30.19    [High]Form 4-
2020-09-14Llc Innohold,-Sell13,600,000Class A Common Stock$18.50$251,600,000.00  2,536.51 [ Very High ]0$0.00  -Form 4-
2020-09-14Terry Vernon Pearce-Sell13,600,000Class A Common Stock$18.50$251,600,000.00  2,536.51 [ Very High ]0$0.00  -Form 4By InnoHold, LLC
2020-09-14Tony Marion Pearce-Sell13,600,000Class A Common Stock$18.50$251,600,000.00  2,536.51 [ Very High ]0$0.00  -Form 4By InnoHold, LLC
2020-09-23Craig Lee PhillipsChief Financial OfficerBuy51,310Class A Common Stock$8.17-$419,202.70  9.57     [ Very High ]54,310$443,712.70  10.13    [Average]Form 4-
2020-09-23Craig Lee PhillipsChief Financial OfficerSell51,310Class A Common Stock$23.89$1,225,795.90  9.57     [ Very High ]3,000$71,670.00  0.56     [Very Low]Form 4-
2020-09-25Craig Lee PhillipsChief Financial OfficerBuy48,690Class A Common Stock$8.17-$397,797.30  9.08     [ Very High ]51,690$422,307.30  9.64     [Average]Form 4-
2020-09-25Craig Lee PhillipsChief Financial OfficerSell48,690Class A Common Stock$24.00$1,168,560.00  9.08     [ Very High ]3,000$72,000.00  0.56     [Very Low]Form 4-
2020-09-28Paul J Zepf-Sell26,760Class A Common Stock$24.52$656,155.20  4.99     [ Very High ]61,883$1,517,371.16  11.54    [Average]Form 4-
2020-05-18Gary T Dicamillo-Buy4,782Class A Common Stock$0.00$0.00  -78,642$0.00  14.67    [Average]Form 4-
2020-05-18Claudia Hollingsworth-Buy4,208Class A Common Stock$0.00$0.00  -19,918$0.00  3.71     [Low]Form 4Shares owned by i2CEO, LLC; see footnote
2020-05-18Gary Alan Kiedaisch-Buy3,826Class A Common Stock$0.00$0.00  -19,566$0.00  3.65     [Low]Form 4-
2020-09-22John A. LeggChief Operating OfficerBuy15,000Class A Common Stock$5.75-$86,250.00  2.80     [ Very High ]17,980$103,385.00  3.35     [Low]Form 4-
2020-09-22John A. LeggChief Operating OfficerSell15,000Class A Common Stock$21.38$320,700.00  2.80     [ Very High ]2,980$63,712.40  0.56     [Very Low]Form 4-
2020-09-30John A. LeggChief Operating OfficerBuy10,000Class A Common Stock$5.75-$57,500.00  1.87     [ High ]12,980$74,635.00  2.42     [Low]Form 4-
2020-09-30John A. LeggChief Operating OfficerSell10,000Class A Common Stock$24.72$247,200.00  1.87     [ High ]2,980$73,665.60  0.56     [Very Low]Form 4-
2020-08-24White Verdi Ray IiiChief Retail OfficerBuy17,000Class A Common Stock$6.65-$113,050.00  3.17     [ Very High ]17,000$113,050.00  3.17     [Low]Form 4-
2020-08-24White Verdi Ray IiiChief Retail OfficerSell17,000Class A Common Stock$20.85$354,450.00  3.17     [ Very High ]0$0.00  -Form 4-
2020-05-18Pano Anthos-Buy3,826Class A Common Stock$0.00$0.00  -32,262$0.00  6.02     [Average]Form 4-
2020-11-05Coliseum Capital Management, Llc-Buy2,613,240Class A Common Stock ("Common Stock")$0.00$0.00  -12,643,215$0.00  2,358.06 [Very High]Form 4See Footnotes
2020-11-09Coliseum Capital Management, Llc-Buy1,422,139Common Stock$11.50-$16,354,598.50  265.24   [ Very High ]14,065,345$161,751,467.50  2,623.30 [Very High]Form 4See Footnotes
2020-11-09Coliseum Capital Management, Llc-Sell536,569Common Stock$30.48$16,354,623.12  100.07   [ Very High ]13,528,785$412,357,366.80  2,523.23 [Very High]Form 4See Footnotes
2020-11-13Paul J Zepf-Buy908Class A Common Stock$0.00$0.00  -62,791$0.00  10.30    [Average]Form 4-
2020-11-13Gary T Dicamillo-Buy1,135Class A Common Stock$0.00$0.00  -79,777$0.00  13.09    [Average]Form 4-
2020-11-13Claudia Hollingsworth-Buy999Class A Common Stock$0.00$0.00  -20,917$0.00  3.43     [Low]Form 4Shares owned by i2CEO, LLC; see footnote
2020-11-13Pano Anthos-Buy908Class A Common Stock$0.00$0.00  -33,170$0.00  5.44     [Average]Form 4-
2020-11-13Gary Alan Kiedaisch-Buy908Class A Common Stock$0.00$0.00  -40,474$0.00  6.64     [Average]Form 4-
2020-11-13Coliseum Capital Management, Llc-Buy908Class A Common Stock ("Common Stock")$0.00$0.00  -13,529,693$0.00  2,220.38 [Very High]Form 4See Footnotes
2020-11-30Dawn M. Zier-Buy1,473Class A Common Stock$0.00$0.00  -1,473$0.00  0.24     [Very Low]Form 4-
2020-11-23Pano Anthos-Sell248Class A Common Stock$29.00$7,192.00  0.04     [ Very Low ]32,922$954,738.00  5.40     [Average]Form 4-
2020-11-24Pano Anthos-Sell8,752Class A Common Stock$28.50$249,432.00  1.44     [ High ]24,418$695,913.00  4.01     [Low]Form 4-
2020-12-01Paul J Zepf-Buy141Class A Common Stock$0.00$0.00  -62,932$0.00  10.33    [Average]Form 4-
2021-01-25Casey Kale McgarveyChief Legal OfficerBuy55,000Class A Common Stock$0.00$0.00  -55,000$0.00  8.61     [Average]Form 4-
2021-01-25Casey Kale McgarveyChief Legal OfficerSell5,000Class A Common Stock$41.02$205,100.00  0.78     [ Average ]50,000$2,051,000.00  7.83     [Average]Form 4-
2021-01-25Casey Kale McgarveyChief Legal OfficerSell50,000Class A Common Stock$40.48$2,024,000.00  7.83     [ Very High ]0$0.00  -Form 4-
2021-03-05Coliseum Capital Management, Llc-Buy2,891,249Class A Common Stock ("Common Stock")$11.50-$33,249,363.50  452.37   [ Very High ]16,420,942$188,840,833.00  2,569.22 [Very High]Form 4See Footnotes
2021-03-05Coliseum Capital Management, Llc-Sell876,207Common Stock$37.95$33,252,055.65  137.09   [ Very High ]15,544,735$589,922,693.25  2,432.13 [Very High]Form 4See Footnotes
2021-03-31Gary Alan Kiedaisch-Buy5,000Class A Common Stock$29.96-$149,800.00  0.75     [ Average ]45,474$1,362,401.04  6.86     [Average]Form 4-
2021-05-21Claudia Hollingsworth-Buy2,969Class A Common Stock$0.00$0.00  -23,886$0.00  3.60     [Low]Form 4Shares owned by i2CEO, LLC; see footnote
2021-05-21Coliseum Capital Management, Llc-Sell7,308,792Class A Common Stock ("Common Stock")$30.00$219,263,760.00  1,102.33 [ Very High ]8,235,943$247,078,290.00  1,242.17 [Very High]Form 4See Footnotes
2021-05-21Coliseum Capital Management, Llc-Buy2,969Common Stock$0.00$0.00  -8,238,912$0.00  1,242.62 [Very High]Form 4See Footnotes
2021-05-21Dawn M. Zier-Buy2,969Class A Common Stock$0.00$0.00  -4,442$0.00  0.67     [Very Low]Form 4-
2021-05-21Pano Anthos-Buy2,969Class A Common Stock$0.00$0.00  -25,387$0.00  3.83     [Low]Form 4-
2021-05-25Pano Anthos-Buy1,415Class A Common Stock$11.50-$16,272.50  0.21     [ Low ]26,802$308,223.00  4.04     [Low]Form 4-
2021-05-25Pano Anthos-Sell528Class A Common Stock$30.85$16,288.80  0.08     [ Very Low ]26,274$810,552.90  3.96     [Low]Form 4-
2021-05-21Gary Alan Kiedaisch-Buy2,969Class A Common Stock$0.00$0.00  -48,443$0.00  7.31     [Average]Form 4-
2021-03-15Paul J Zepf-Sell3,918Class A Common Stock$0.00$0.00  -59,014$0.00  8.90     [Average]Form 4-
2021-05-21Paul J Zepf-Buy3,817Class A Common Stock$0.00$0.00  -62,831$0.00  9.48     [Average]Form 4-
2021-05-21Gary T Dicamillo-Buy3,308Class A Common Stock$0.00$0.00  -83,085$0.00  12.53    [Average]Form 4-
2021-06-07Pano Anthos-Sell7,000Class A Common Stock$29.13$203,910.00  1.06     [ High ]19,274$561,451.62  2.91     [Low]Form 4-
2021-06-09Pano Anthos-Sell7,735Class A Common Stock$29.00$224,315.00  1.17     [ High ]11,539$334,631.00  1.74     [Low]Form 4-
2021-06-10Pano Anthos-Sell1,707Class A Common Stock$29.00$49,503.00  0.26     [ Low ]9,832$285,128.00  1.48     [Low]Form 4-
2021-06-11Pano Anthos-Sell799Class A Common Stock$29.00$23,171.00  0.12     [ Low ]9,033$261,957.00  1.36     [Low]Form 4-
2021-12-16Coliseum Capital Management, Llc-Buy1,876,000Class A Common Stock ("Common Stock")$10.46-$19,622,960.00  282.19   [ Very High ]10,114,912$105,801,979.52  1,521.50 [Very High]Form 4See Footnotes
2021-12-17Coliseum Capital Management, Llc-Buy2,904,115Common Stock$11.38-$33,048,828.70  436.84   [ Very High ]13,019,027$148,156,527.26  1,958.34 [Very High]Form 4See Footnotes
2021-12-20Coliseum Capital Management, Llc-Buy2,761,748Common Stock$11.76-$32,478,156.48  415.43   [ Very High ]15,780,775$185,581,914.00  2,373.76 [Very High]Form 4See Footnotes
2021-12-16Casey Kale McgarveyChief Legal OfficerBuy47,700Class A Common Stock$10.48-$499,896.00  7.18     [ Very High ]47,700$499,896.00  7.18     [Average]Form 4-
2021-12-23Coliseum Capital Management, Llc-Buy439,134Class A Common Stock ("Common Stock")$13.81-$6,064,440.54  66.06    [ Very High ]16,219,909$223,996,943.29  2,439.82 [Very High]Form 4See Footnotes
2021-12-27Coliseum Capital Management, Llc-Buy155,344Common Stock$13.46-$2,090,930.24  23.37    [ Very High ]16,375,253$220,410,905.38  2,463.18 [Very High]Form 4See Footnotes
2021-12-28Coliseum Capital Management, Llc-Buy120,000Class A Common Stock ("Common Stock")$13.52-$1,622,400.00  18.05    [ Very High ]16,495,253$223,015,820.56  2,481.24 [Very High]Form 4See Footnotes
2021-12-31Coliseum Capital Management, Llc-Buy310,000Class A Common Stock ("Common Stock")$13.25-$4,107,500.00  46.63    [ Very High ]16,805,253$222,669,602.25  2,527.87 [Very High]Form 4See Footnotes
2022-02-03Robert DemartiniActing CEOBuy7,936Class A Common Stock$0.00$0.00  -7,936$0.00  1.19     [Very Low]Form 4-
2022-03-03Coliseum Capital Management, Llc-Buy1,797,545Class A Common Stock ("Common Stock")$7.23-$12,996,250.35  270.39   [ Very High ]18,602,798$134,498,229.54  2,798.25 [Very High]Form 4See Footnotes
2022-03-04Coliseum Capital Management, Llc-Buy3,215,000Common Stock$7.30-$23,469,500.00  483.60   [ Very High ]21,817,798$159,269,925.40  3,281.86 [Very High]Form 4See Footnotes
2022-03-07Coliseum Capital Management, Llc-Buy1,460,000Common Stock$6.98-$10,190,800.00  219.61   [ Very High ]23,277,798$162,479,030.04  3,501.47 [Very High]Form 4See Footnotes
2022-03-03Dawn M. Zier-Buy20,000Class A Common Stock$6.95-$139,000.00  3.01     [ Very High ]24,442$169,871.90  3.68     [Low]Form 4-
2022-03-03Robert DemartiniCEOBuy7,936Class A Common Stock$0.00$0.00  -15,872$0.00  2.39     [Low]Form 4-
2022-03-04Gary Alan Kiedaisch-Buy7,000Class A Common Stock$6.87-$48,090.00  1.05     [ High ]55,443$380,893.41  8.33     [Average]Form 4-
2022-03-04Gary Alan Kiedaisch-Buy23,000Class A Common Stock$6.96-$160,080.00  3.46     [ Very High ]78,443$545,963.28  11.79    [Average]Form 4-
2022-03-07Paul J Zepf-Buy10,000Class A Common Stock$6.67-$66,700.00  1.50     [ High ]72,831$485,782.77  10.95    [Average]Form 4-
2022-03-15John A. LeggChief Operating OfficerBuy1,018Class A Common Stock$0.00$0.00  -3,998$0.00  0.60     [Very Low]Form 4-
2022-03-15John A. LeggChief Operating OfficerSell353Class A Common Stock$6.81$2,403.93  0.05     [ Very Low ]3,645$24,822.45  0.55     [Very Low]Form 4-
2022-03-15White Verdi Ray IiiChief Retail OfficerBuy804Class A Common Stock$0.00$0.00  -804$0.00  0.12     [Very Low]Form 4-
2022-03-15White Verdi Ray IiiChief Retail OfficerSell279Class A Common Stock$6.81$1,899.99  0.04     [ Very Low ]525$3,575.25  0.08     [Very Low]Form 4-
2022-03-15Casey Kale McgarveyChief Legal OfficerBuy1,018Class A Common Stock$0.00$0.00  -48,718$0.00  7.32     [Average]Form 4-
2022-03-29Coliseum Capital Management, Llc-Buy7,000,000Class A Common Stock ("Common Stock")$6.10-$42,700,000.00  1,052.30 [ Very High ]30,277,798$184,694,567.80  4,551.61 [Very High]Form 4See Footnotes
2022-03-30Coliseum Capital Management, Llc-Buy650,000Class A Common Stock ("Common Stock")$6.47-$4,205,500.00  80.72    [ Very High ]30,927,798$200,102,853.06  3,840.96 [Very High]Form 4See Footnotes
2022-03-31Pano Anthos-Buy3,069Class A Common Stock$6.01-$18,444.69  0.38     [ Average ]29,343$176,351.43  3.64     [Low]Form 4-
2022-03-31Pano Anthos-Buy209Class A Common Stock$6.01-$1,256.09  0.03     [ Very Low ]29,552$177,607.52  3.67     [Low]Form 4-
2022-04-03Robert DemartiniCEOBuy7,936Class A Common Stock$0.00$0.00  -23,808$0.00  2.96     [Low]Form 4-
2022-05-12Coliseum Capital Management, Llc-Buy3,678,927Class A Common Stock ("Common Stock")$3.84-$14,127,079.68  456.89   [ Very High ]34,606,725$132,889,824.00  4,297.85 [Very High]Form 4See Footnotes
2022-05-13Coliseum Capital Management, Llc-Buy420,000Common Stock$4.46-$1,873,200.00  52.16    [ Very High ]35,026,725$156,219,193.50  4,350.01 [Very High]Form 4See Footnotes
2022-05-13Jack RoddyChief People OfficerBuy3,000Class A Common Stock$4.40-$13,200.00  0.37     [ Average ]3,000$13,200.00  0.37     [Very Low]Form 4-
2022-05-16Coliseum Capital Management, Llc-Buy2,083,347Class A Common Stock ("Common Stock")$4.68-$9,750,063.96  252.08   [ Very High ]37,110,072$173,675,136.96  4,490.24 [Very High]Form 4See Footnotes
2022-05-17Coliseum Capital Management, Llc-Buy283,578Common Stock$4.79-$1,358,338.62  34.31    [ Very High ]37,393,650$179,115,583.50  4,524.56 [Very High]Form 4See Footnotes
2022-05-17Coliseum Capital Management, Llc-Buy17,947Common Stock$0.00$0.00  -37,411,597$0.00  4,526.73 [Very High]Form 4See Footnotes
2022-05-18Coliseum Capital Management, Llc-Buy987,859Common Stock$4.58-$4,524,394.22  119.53   [ Very High ]38,399,456$175,869,508.48  4,646.26 [Very High]Form 4See Footnotes
2022-05-17Paul J Zepf-Buy23,075Class A Common Stock$0.00$0.00  -95,906$0.00  11.60    [Average]Form 4-
2022-05-17Gary T Dicamillo-Buy19,998Class A Common Stock$0.00$0.00  -103,083$0.00  12.47    [Average]Form 4-
2022-05-17Claudia Hollingsworth-Buy17,947Class A Common Stock$0.00$0.00  -41,833$0.00  5.06     [Average]Form 4Shares owned by i2CEO, LLC; see footnote
2022-05-19Coliseum Capital Management, Llc-Buy328,000Class A Common Stock ("Common Stock")$4.87-$1,597,360.00  39.69    [ Very High ]38,727,456$188,602,710.72  4,685.94 [Very High]Form 4See Footnotes
2022-05-20Coliseum Capital Management, Llc-Buy450,000Common Stock$4.84-$2,178,000.00  54.45    [ Very High ]39,177,456$189,618,887.04  4,740.39 [Very High]Form 4See Footnotes
2022-03-15George Turner UlrichPrincipal Accounting OfficerBuy631Class A Common Stock$0.00$0.00  -631$0.00  0.08     [Very Low]Form 4-
2022-05-24Coliseum Capital Management, Llc-Buy960,394Class A Common Stock ("Common Stock")$4.57-$4,389,000.58  116.21   [ Very High ]40,137,850$183,429,974.50  4,856.60 [Very High]Form 4See Footnotes
2022-05-25Coliseum Capital Management, Llc-Buy716,280Common Stock$4.78-$3,423,818.40  86.67    [ Very High ]40,854,130$195,282,741.40  4,943.27 [Very High]Form 4See Footnotes
2022-05-24Jack RoddyChief People OfficerBuy3,000Class A Common Stock$4.45-$13,350.00  0.36     [ Average ]12,000$53,400.00  1.45     [Low]Form 4-
2022-05-28Patrice Ann VarniChief Marketing OfficerBuy3,216Class A Common Stock$0.00$0.00  -3,216$0.00  0.39     [Very Low]Form 4-
2022-05-28Patrice Ann VarniChief Marketing OfficerSell1,049Class A Common Stock$6.02$6,314.98  0.13     [ Low ]2,167$13,045.34  0.26     [Very Low]Form 4-
2022-06-01Patrice Ann VarniChief Marketing OfficerBuy268Class A Common Stock$0.00$0.00  -2,435$0.00  0.29     [Very Low]Form 4-
2022-06-01Patrice Ann VarniChief Marketing OfficerSell76Class A Common Stock$4.78$363.28  -2,359$11,276.02  0.29     [Very Low]Form 4-
2022-07-01Patrice Ann VarniChief Marketing OfficerBuy268Class A Common Stock$0.00$0.00  -2,627$0.00  0.32     [Very Low]Form 4-
2022-07-01Patrice Ann VarniChief Marketing OfficerSell76Class A Common Stock$3.07$233.32  -2,551$7,831.57  0.31     [Very Low]Form 4-